Reebok X Orka is a research in mysticism of objects and rituals in our high-tech era.
For years, people believed in powers of special things, either natural or man-made,
in their ability to bring luck, strength and victory to their owner. Now we believe in technology
and science, the meaning of cult objects has changed but still have special objects and rituals.
We take inspiration from this inner belief in secret forces, from this element or irrationality
in contemporary urban world. Trainers are now definitely became iconic, so we take
the shapes of NPC II and fill it with the initial meaning.
View lookbook online on Issuu
Lookbook / Concept: Dada Creative, Anton Bundenko
Photos: Anton Bundenko